Behind The Music

Takes a look back at the Year 2000, the highs, the lows, and all the controversies. It was a year that saw online music take center stage. The advent of Napster has revolutionized the way music is heard and distributed as well as sparking a heated debate on artists' rights and consumer behavior. Also examines Rock and Roll marketing in the Year 2000 with the creation of massively integrated campaigns for major artists such as Sting, Christina Aguilera, and N'SYNC. It was also a year that saw Eminen top the charts and incite dialog all over the world in response to what some consider violent and misogynistic lyrics. We will also take a look at the continuing presence of teen pop dominating the marketplace plus a day in the life of a music-loving couple trying to find where they belong in this era of endless music choices.